Ticino


With lush gardens, charmed piazzas, and baroque bell towers, you’ll wonder why Ticino feels so much like la dolce vita—the Italian-speaking region isn’t shy about its romantic roots. Two lakes fill the southernmost canton with laid-back spirit, while soaring Alpine peaks round out the thrilling landscape.

Map of Switzerland, Ticinomarked
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Castle to Castle


A trio of fortresses, otherwise known as the Castles of Bellinzona, are supreme examples of fortified Medieval Age architecture—and have long stood their ground as must-see UNESCO World Heritage Sites. Learn more.

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Island to Island


Warmed by the lake’s waters and blanketed by the Alps, this set of Brissago Islands are sublime and exotic. Here, subtropical plants flourish all year long—as you will, too (for the afternoon, at least). Learn more.

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Go Deep


Disappear into the quintessential Swiss valley, Valle Verzasca, where nature runs free: Timeless villages charm while rivers allow for revitalizing dips. Go bold, too: Bungee jumping is one for the bucket list. Learn more.

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Pursue Culture


Get an edge on visual arts: The new, sharply designed Lugano Arte e Cultura is poised to pocket the most exhilarating visual performances of music and dance at the crux of northern and southern Europe. Learn more.

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Hotel Eden Roc


Nested over Lake Maggiore, Hotel Eden Roc doesn’t forget its place. The five-star is kitted out with a wellness spa, palm-fringed pool, and when calm needs contrast, an endless supply of water sports. Learn more. Watch video.